Tips for selling CPM software and technology to business execs

Tips for selling CPM software and technology to business execs

Do you have any tips for a medium-sized company like ours that is trying to sell our execs on (i.e., get funding for) corporate performance management (CPM) software and technology?

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Yes -- examine the costs of existing CPM approaches with spreadsheets/presentations/email and of the decision-making latency resulting from not having the information needed to compete and maintain or grow market share in your business segment. CPM software is not a nice-to-have but a required component of operating a business. The costs are not as high as you might think, based on starting with the scoped need for displaying financial and operational metrics in a dashboard and then linking the metrics to business goals and strategies in a scorecard. Each of these steps can be simple to do and very beneficial to a company’s future.

This was first published in April 2010