Adaptive Insights (formerly called Adaptive Planning) definition

Contributor(s): Emma Snider

Adaptive Insights (formerly called Adaptive Planning)  is a cloud-based corporate performance management software (CPM) vendor headquartered in Mountain View, California. 

Founded in 2003, the company offers a Software as a Service (SaaS) delivery platform for budget planning and forecasting (BP&F), business intelligence (BI) and data visualization products. 

Adaptive Insights's BP&F tools are designed to resemble Microsoft Excel. The system's visual similarity to spreadsheets is intended to lessen the learning curve for new users. NetSuite Financial Insights is a white labeled version of Adaptive Insights software. More than 2,700 enterprise and  small and medium sized businesses (SMB) customers worldwide use Adaptive Insights software. 

This was first published in February 2013

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