Social sourcing, also called social recruiting, is a type of e-recruitment
in which recruiters and HR managers
search for job candidates by using social media sites, predominantly Facebook, Twitter and LinkedIn. It can also refer to the
process of gathering referrals from employees to staff a position or posting an opening on social
media websites.
Social sourcing can help recruiters find candidates who are not actively looking for jobs but
who might consider the "right" opportunity. Such candidates, who are sometimes referred to as
passive candidates, are often employees with skills that are in high demand.
Some recruitment software products enable simultaneous job posting to multiple social media
outlets and analytics to measure the efficiency of a company's social sourcing strategy.
Contributor(s): Emma Snider
This was last updated in October 2012
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