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Social sourcing, also called social recruiting, is a type of e-recruitment in which recruiters and HR managers search for job candidates by using social media sites, predominantly Facebook, Twitter and LinkedIn. It can also refer to the process of gathering referrals from employees to staff a position or posting an opening on social media websites.
Social sourcing can help recruiters find candidates who are not actively looking for jobs but who might consider the "right" opportunity. Such candidates, who are sometimes referred to as passive candidates, are often employees with skills that are in high demand.
Some recruitment software products enable simultaneous job posting to multiple social media outlets and analytics to measure the efficiency of a company's social sourcing strategy.