News roundup: FinancialForce debuts complete ERP suite

The vendor hopes the tagline "ERP at customer speed" will differentiate FinancialForce ERP from traditional ERP suites.

FinancialForce now offering full ERP suite

FinancialForce.com, a vendor of applications that support Salesforce.com's cloud-based customer relationship management system, now has a full enterprise resource planning (ERP) suite in its arsenal. The company started with financial management, and has gradually expanded into other areas, such as billing and professional services automation. The final two product lines contained in the suite, human capital and supply chain management, reflect the vendor's acquisitions of Vana Workforce and Less Software, respectively.

The complete platform is being called "FinancialForce ERP," but Kevin Roberts, FinancialForce general manager of platform and alliances, said this name was the subject of debate. "We did internally sort of wrestle with [it]," Roberts said. "I think there are some maybe not great connotations around 'ERP.'"

Although the management team considered coming up with a new term to describe the product suite, Roberts said customers were already applying the term "ERP" to FinancialForce's platform. In the end, the company decided to go with the more recognizable term instead of introducing a new label and explaining it to the market. Roberts pointed to the suite's tagline "ERP at customer speed" as how the company hopes to differentiate FinancialForce ERP from traditional ERP suites. "It's agile; it's not monolithic," he said.

Adaptive Planning rebrand reflects broader product line

Adaptive Planning, the Software as a Service vendor of corporate performance management (CPM) tools, has been renamed Adaptive Insights. Derek Kober, director of corporate communications, said of the change, "We felt 'Planning' was a little limiting, and we've expanded our product line beyond that."

Beyond the planning module, which handles budgeting, planning and forecasting, the vendor also offers financial reporting, data visualization and financial consolidation products. The vendor now claims to provide a fully integrated CPM and business intelligence suite.

The company's broader focus reflects a similar trend among finance professionals, according to Paul Turner, senior director of product marketing. "Finance is becoming more operational, and what I mean by that is we're seeing a trend [among] the CFOs we deal with [that] they're not just focused purely on the financial results anymore -- they're also looking at line-of-business performance as well," Turner said. "CFOs are expanding their dashboards to look across the business."

The latest release of the Adaptive Insights suite, Adaptive Suite 2014.1, features an enhanced user experience and expanded collaboration capabilities, according to the company.

Oracle unveils cloud-based EPM

This week, Oracle announced the availability of a new cloud-based enterprise performance management (EPM) product called the Oracle Planning and Budgeting Cloud Service. In a press release, Chris Boulanger, EPM practice vice president at Boston, Mass.-based consulting firm Cervello, said the capabilities of the new cloud offering were on par with Oracle Hyperion, a longtime leader in the EPM space.

The new product features "comprehensive integration" with Microsoft Excel and Outlook, which the vendor claims can help "shrink the learning curve for users by leveraging Microsoft Office products as an interface into Oracle Hyperion Planning." It is being sold with a subscription pricing model.

Emma Snider is the associate editor for SearchFinancialApplications. Follow her on Twitter @emmajs24 and the site @SearchFinApps.

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